Mental Health Matters is a statewide campaign to destigmatize mental health through community conversations, marketing, education, and personal connections with The Wellbeing Initiative, Inc.

mental health matters


We are asking agencies, businesses, and individuals to join us in solidarity on MAY 21st by wearing Mental Health Matters, #LetsLNKtogether swag at work or in the community.

We would love pictures of individuals or teams wearing their swag either by posting it to social media with the hashtag #letsLNKtogether or by sending them to letslnktogether@winitiative.org.


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About Us

since 2015

Wellbeing Initiative’s goals are to create innovative programs, policy change across the United States and provide technical assistance for behavioral health providers as well as to support the professional development of Peer Support Specialists. We diligently work towards partnership opportunities with agencies throughout the state to change organizational policy and their culture to be person-centered, recovery-oriented and trauma informed.  


Our Mission

Wellbeing Initiative, Inc. empowers individuals living with mental health and substance use challenges to reach their fullest potential. We strive to do this by cultivating communities through training, education, and opportunities for success. We want everyone to know that mental health matters!


Our Vision

Providing high quality training, continuing education, and a virtual platform for relationship building to Peer Support Specialists and individuals with behavioral health challenges.

Creating innovative programs and policy change across the state to support the professional development of Peer Support Specialists. 

Offering quality support, technical assistance, and partnership opportunities to agencies throughout the state to change organizational policy and culture to be person-centered, recovery-oriented, and trauma informed.

Community Conversations

Community leaders sharing a collective call to action to start the community conversations to destigmatize mental health with The Wellbeing Initiative, Inc.


Youth & Family Education

Mental Health Education

Suicide Prevention Education

Whole Health & Wellness Education


Culture of Whole Health Workplace

A cost-effective approach to a culture of wellness

Aligning strategy with culture 

Improved employee morale 

mental health matters

Video Library 

Community Interviews

Wellbeing Initiative, Inc. has a variety of interviews with community leaders, skill based trainings, and educational videos for you to watch! We hope to share education and awareness through our extensive library. The best part: It’s free and open to the public!

Mental health services in Lincoln and surrounding area


Accessed Mental Health Services Through Region V

Region V Systems Behavioral Health Costs (2018-2019)

Our Services

Experts In Every Subject

Wellbeing Initiative, Inc. provides training and education for people with lived experiences with mental health, substance use and other life challenges. Our education also extends to Peer Support Employers, businesses looking to improve their organizational culture, and youth and families looking to learn the basics about mental health. We want to help you, your business, and your family start the conversation about mental health!

Community Conversations

Youth & Family Education

Culture of Whole Health Workplace

Consumer Advocacy

Resource Library

Peer Support Training

(531) 254-5451